Career Highlights and CV

CONSULTANCY OVERVIEW

Propellance
Service and UX Research and Design Consultancy
Clients include FarmsReach, OM Organics, Alter-Eco, 3VR, SFMOMA, Architecture for Humanity
Agencies include Free Range, Fjord, Ammunition, Awasu Design, Sequence, Macadamian Technologies, Ove Arup


CAREER HIGHLIGHTS

Veterans Experience Office, Insight & Design Team
Department of Veterans Affairs
Acting Team Lead, 2017
Service Designer, 2015-2017
San Francisco and Washington DC

Role: The Insight & Design Team is an integrated combination of service, content, brand, and program designers tasked with crafting excellent services for Veterans across all three administrations within VA. We conducted qualitative research methods, human centered design, and design thinking methodologies to identify, prioritize and design high value product and service opportunities. We looked across all delivery channels, lines of business, and the three VA administrations for seamless experiences: digital, contact center, print, in person, and brick-and-mortar.

As Acting Team Lead, I was a liaison between VA and VEO leadership, and the I&D team operations, including budgets, staffing, prioritizing, and negotiating. I managed requests for design, training, research, and consulting on a wide variety of projects across the VA. I helped match requests against the strengths and priorities of the team. Along with the I&D team, I helped craft the value and impact of team engagement and outputs on various initiatives, all in the name of empowering individuals and the overall team to create excellent work while negotiating the complexities of a large federal agency.

 

Catalyst Innovation Partners
UX Strategy and Design, Consultant
San Francisco, California, 2014-2015
www.catalystinnovationpartners.com

Project: Creating a malleable patient journey story and map, along with additional design-process tools, to both assist in uncovering pain points during a patient’s doctor visits, medication ingestion, and prescription experience; as well as prioritize and design solutions for various touchpoints where the most positive impact could be made.

 

FarmsReach
UX Strategy and Design, Consultant
San Francisco, California, 2013-2014
www.farmsreach.com

Role: A long-term engagement leading research and strategy initiatives to translate user and business needs into website designs. Also led the creation of a sprint-based development release schedule.

 

Sequence
IA and UX Designer, Contract
San Francisco, California, 2012
www.sequence.com

Project: A research-based project with an internal Sequence team to assess the current state of STEM (science, technology, engineering, math) education reform in public education. Created recommendations for our client of where and how they may have the most impact in the field.

 

SFMOMA
UX Strategy and Design, Consultant
San Francisco, California, 2011-2012
www.sfmoma.org

Projects:

While at Hot Studio, I was on a team that created a complete redesign of the SFMOMA website, including research, strategic vision, a CMS strategy, and visual design.

As an independent consultant, I worked on multiple research initiatives to determine the audiences of SFMOMA’s multimedia assets and how the assets were being used. The effort led to strategic recommendations on how to extend reach while maintaining quality.  

 

Ammunition
IA and UX Designer, Contract
San Francisco, California, 2011
www.ammunitiongroup.com

Projects: Designed a tablet translation of an existing hard key medical device; and redesigned the primary website and intranet for a higher education institution.

 

Hot Studio, Inc.
Director of User Experience
San Francisco, California, 2007-2010
www.hotstudio.com
Clients included Cisco, SFMOMA, SRI International, Dwell, and TeeBeeDee.

 

Ove Arup
UX Strategy and Design, Contract
San Francisco, California, 2004
www.arup.com

Project: Worked with a collaborative team to create and design guidelines to standardize and disseminate triple bottom line indicators and guidelines for corporate reporting. 

 

For additional work experience, please see my Linked In profile: https://www.linkedin.com/in/reneeandersonsf

EDUCATION

Master of Arts, Design and Industry Department, San Francisco State University, 1998

Bachelor of Arts, Anthropology, University of California, Santa Cruz, 1992

 

CONTACT

renee@propellance.com
415.290.1465
https://www.linkedin.com/in/reneeandersonsf