Problems I Help Solve

  • Guiding your organization's digital and analog product strategy, and helping map internal and external processes that will need to be developed to support this strategy
  • Uncovering your right audiences and their specific characteristics and needs
  • Verifying that your audience can be supported throughout their relationship with your company, and surfacing potential gaps in this relationship
  • Steering your team towards the right product and business decisions determined by their perceived value
  • Translating and illustrating high-level concepts that support your big ideas
  • Designing frameworks and roadmaps for your company's successful product development, be it a large or small transition
  • Prioritizing the right things at the right time
  • Delivering User Experience documentation detailing your multi-channel digital product line that can be implemented and, most importantly, sustained by your organization

Methods and Skillsets

  • Research and Analysis:
    Qualitative research methodologies; field research; observation and contextual inquiry; Usability testing; Surveys (sentiment and tactical); Personas

  • User Experience (UX):
    Digital platforms, including workflow management systems; web applications; social media platforms; intranets; deep content site restructuring and IA; tablet and mobile apps; and complex software UI

  • Service Design:
    Process blueprints and tools for in-house use; service design journey maps and touchpoint identification and workflow; and strategies for shifting companies towards holistic digital solutions

  • Project + Business Support:
    Human Centered Design training; Project planning; Program planning; Customer experience; Brand; Customer insights


As a team member, I am highly adaptable.

While I love to participate at the beginning of a process or project, helping foster existing ideas and generate new ones, I can just as easily slide into a team that has already made some strategic decisions about the direction they want to move into.